The rankings for 2020 are in from BCN, which collects sales data from across its platforms, and it looks like the most popular DSLR sold in Japan throughout the course of 2020 is the Nikon D5600. Don’t get too happy just yet, though, Nikon fanboys and girls. Canon still managed to grab 7 of the remaining 9 spots in the top 10.
Fujifilm’s newly promoted President and Managing Director of Fujifilm in Europe, Toshi Iida, has spoken in an interview with Amateur Photographer. In it, they talk about how Fuji’s dealt with COVID-19 and their “significantly better” performance this year compared with the rest of the industry. They also spoke about the future, including Fuji’s decision to stick with APS-C going forward.
The camera market is an interesting thing, especially when it comes to sales. Depending on how we look at the data, it can show very different results. Two reports confused me at first, with one declaring Olympus as King in the Japanese mirrorless market, holding four of the top ten spots on sales while another says that Canon’s EOS R5 was outselling every other interchangeable lens camera available.
Well, it turns out they’re both right. For the first six months of 2020, one report shows that Olympus holds the Number 1, 2, 6 and 10 spots on mirrorless camera sales collated from Japanese retailers. The other is a little more recent, covering the first two weeks of this month, showing that the EOS R5 has been outselling every other mirrorless camera currently available.
The coronavirus pandemic has affected the camera sales, which, to be honest, was quite expected. However, it’s surprising just how massive the drop is. According to the latest report, the mirrorless camera sales in Japan was slashed by whopping 75% this April compared to the same period last year.
Canon has published the financial results of the first quarter of 2020, and as it was probably expected – they’re not good. The results show that the sales have dropped by 25% in the Q1 of 2020. Of course, there’s an obvious cause of such poor results: the coronavirus.
The current coronavirus pandemic has had an impact on all businesses, and camera sales are not an exception. According to the recent reports, the mirrorless sales in Japan have dropped by approximately 50% in March 2020 compared to the same period last year.
Well, this is interesting. According to the latest report from BCNRetail, Olympus has ousted Nikon, Canon, Sony and Fuji to top the sales in Japan for the month of February, thanks to pretty significant sales of the Olympus PEN E-PL9, taking 11.1% of the share and the OM-D E-M10 Mark III grabbing a further 5.2%.
The graph above shows mirrorless sales share in Japan by total number of units sold. Amongst the top ten camera spots, Sony claimed four of them, with Canon taking a further two, and Nikon & Fuji taking one each.
We often hear smartphones are to blame for the massive decline in camera sales over the last few years. And while they have no doubt played a major part for a lot of general consumers, is it really enough to see the huge drops we’ve seen?
Well, it was bound to happen, wasn’t it? Nikon has been slacking on the mirrorless front and Nikkei now reports that they are projected to take 3rd place behind Sony in camera sales for this fiscal year. In a year where Nikon is set to record their first loss, at around $92 million (way down from their initial projections of $110 million profit), this isn’t good news for the company.
It might be a little bit early to start thinking about stocking stuffers for the photographer in your life, or perhaps to even treat yourself. But while everybody’s in a buying mood, it’s worth thinking about doing now so you’re not driving around on Christmas Eve looking for somewhere open that still has something worth getting.
So, here are some of the low budget items that we use all the time for our photography, either for DIYP coverage or for our personal work. It is by no means an exhaustive list of the inexpensive products we use, but these have been the most valuable to us. So, get them for yourself while you’re in a buying mood, or start buying your photographer friends their little Christmas gifts now!