We recently wrote about multiple fatal selfie incidents and it seems that the problem has reached large enough proportions to warrant government action.

The Russian Ministry of Internal Affairs has launched a new campaign yesterday intended to keep its citizens out of harm’s way, and by that I mean getting themselves killed or injured while snapping a selfie.

Pointing out that health and life are worth more than a “million likes on social networks”, the ministry created a brochure that will be shared and handed out to citizens – especially students and young people.

Sadly, many of the warnings are based on actual incidents.

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