Speed is always important. We are a culture obsessed with it. From optimising efficiency to having a faster workflow, it matters. Particularly when it comes to client work. How can we get from A to B more quickly? Well, that’s where redesigns of equipment can come in very useful. When companies throw out the traditional ways of making the workhorses of the gear we use, everybody wins.
Sachtler Creative Director Alex Krause spoke to DIYP and gave us his ideas about how his company helps creatives speed up their workflow when shooting video.