How Much Should You Charge?
Each year, I write and update this article for photographers. In my opinion, this post is more important than the latest lighting technique, Lightroom plugin, or posing technique for professional photographers. Why? Because understanding the concepts within this article allows you to continue to do what you love over the long term: photograph. This information gives you the tools to help you run a profitable photography business.
Pricing photography is one of the most difficult duties involved in being a professional photographer. If your price is too high, you might lose the opportunity. If it’s too low, you leave money on the table, and if you regularly accept and complete jobs below your cost of doing business, you will go out of business.