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This is how to shoot a $2,500,000 car with a $50,000 camera

Jul 31, 2017 by John Aldred 34 Comments
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There’s only a hundred Pagani Huayra BC in the world, and each one costs a cool $2.5mil. The “BC” in its designation stands for Benny Caiola, the first person to ever buy a Pagani automobile. With a Mercedes AMG designed V12 bi-turbo engine built exclusively for Pagani and pulling more than 750bhp, it’s a beast of a car.

When it comes time to photograph it, one also needs a beast of a camera. So, LA based automotive photographer Richard Thompson chose the Phase One XF 100MP for this Huayra BC advertising shoot. They also shot a behind the scenes video, so we can see what goes into a shoot like this.

[Read More…]

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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