If this is true, it’ll certainly set the cat amongst the pigeons. According to a report on Canon Rumors, Canon is working on a full-frame RF mount mirrorless camera with an intended price point of less than $800 (presumably $799). This sounds pretty extreme, given the average cost of full-frame mirrorless cameras today, but is it really?
The Canon EOS RP was $1,299 when it was initially launched and was, at the time, the cheapest full-frame mirrorless camera you could buy. Now that it’s dropped to $999 it matches the current new price of the Sony A7 II. So, it kind of makes sense that Canon wants to target a more entry-level full-frame market.