Kickstarter has been great to the community, it allows those with a great idea and little money to bring fabulous products to the market. Yet, every once in a while we are seeing a company which is not new turning to kickstarter to get funded.
Every time we post such project, the first comments are why is this company going to kickstarter? They should have plenty of money in their pockets and they should not offload the risk of development to us.
We were intrigued by the same question and asked 5 companies this exact question. Here is their response: