Some drone manufacturers didn’t have a great holiday season last year. But that hasn’t stopped people from buying them. According to a new report from market research company NPD, “premium” drone dollar sales are up. And up in a big way. They’ve more than doubled on the previous year, rising by 117%. NPD define “premium” as drones costing more than $300.
The study covers the 12 month period ending in February 2017. And goes on to say that in the first two months of 2017, $300+ drones account for 84% of dollar sales, and 40% of unit sales. Out of that 84%, the majority of them were $1,000+ drones, like the DJI Mavic Pro and Phantom 4.