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Creator economy grew 119% in two years, Adobe report claims

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Adobe has published a report about “The Future of Creativity”. The brand behind Photoshop and Lightroom discovered that more than 165 million creators joined the global creator economy in the last two years.

The study finds that the Creator Economy –the economy empowering people who are monetizing their content, goods and services online by leveraging their own creativity, talents and passions –grew by more than 165 million creators over the past two years to 303 million creators globally. Additionally, the study finds that the Creator Economy continues to grow and is reshaping every aspect of culture and society, from the future of work to social causes to mental health.

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Report says UK households are sitting on $23 billion worth of unused camera gear

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MPB, the world’s biggest retailer of used photography gear recently took a survey on unused tech in people’s homes. I mean, it makes sense, they’re a used good retailer, so they want to know how much potential inventory is out there. Despite having a presence in both the USA and the UK, MPB’s survey only covers the UK, but their research states that 53% of adults in the UK have a camera they don’t use.

According to their survey, 83% of UK adults have at least one piece of unused tech in their home and almost two-thirds of adults have never sold their old tech when they no longer need it. When it comes specifically to camera gear, the average value of unused kit is £293.50 (~$360). Extrapolated out to the population as a whole, that equates to a whopping £19 billion or around $23 billion.

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Nikon wants 50+ Nikkor Z mount lenses by 2025 and to implement Z9 features across the mirrorless lineup

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Well, it looks like Nikon’s following on from Canon’s lead with the lens goals over the next few years. Canon’s annual financial report and presentation said they want to release 8 RF lenses per year for the next four years (32 in total by the end of 2025) and now Nikon’s recently released “Medium-Term Management Plan” also sets its sights on a goal of 50 lenses in the Nikkor Z lineup by the end of 2025.

They also say that they want to have a “2+ lens attach rate” – essentially, they want Nikon Z mirrorless shooters to own at least two Nikkor Z lenses. They’re finally also planning to strengthen their video functions to try and better target the filmmaking crowd that seems to be obsessed with the Sony A7S III and Canon EOS R5/R5C as well as bringing Nikon Z9 features to their entire mirrorless lineup.

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There are no ethical camera brands, study finds – Buy used instead

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“Ethical consumerism” is defined as a type of “consumer activism”. The idea is that the concept of voting with your wallet to convince companies to adopt a more “ethical” approach to their product creation and general operating procedures. Supporting small-scale manufacturers and local artisans, protecting animals and the environment.

One such UK-based organisation on the topic is Ethical Consumer, which has been around since 1989 and rates companies based on how ethical they are. In a recent study of camera manufacturers, however, they found that there isn’t a single ethical camera manufacturer out there, recommending to boycott the lot and simply buy used.

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Second-hand market ditches DSLRs in favor of mirrorless

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Well, this is a surprise. It seems that the second-hand market is following suit with new purchases. According to used gear retailer KEH, who reported on their blog, mirrorless sales have overtaken DSLRs in the used market for December 2020. This is the first time that this has happened in the company’s history and they say the trend looks to continue for 2021.

KEH notes that DSLRs has been a huge part of their business and that they ruled their top 10 best selling cameras from 2010 to 2019. In 2020, that changed, when three mirrorless bodies entered that top 10 list with the charge being led by the Sony A6000.

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Camera sales plummeted in 2020 – mirrorless overtakes DSLRs in units shipped

The latest CIPA report is out for camera sales up to September 2020 and it’s not looking good at all for cameras this year – any type of cameras. The data shows that there has been a bit of an upsurge in both DSLR and mirrorless sales in the past month or so, but both have taken a huge beating this year.

DSLR sales down 54% from the same January-September period in 2019. And while mirrorless cameras are also down a significant 34% chunk, they are starting to gain some ground when it comes to market share vs DSLRs, overtaking them in overall unit sales.

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Canon’s profit projections are twice as bad as previously expected, reports Nikkei

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In April, Canon’s Q1 2019 financial report presented a 23% decline in camera sales, with an 81% drop in operating profit vs Q1 2018 and an anticipated 25.8% drop in operating profit across the year as a whole. Now, three months later, Nikkei Asian Review is reporting that the projected figure has now increased to a 40% reduction for the year.

The massive drop in operating profit, they say, is down to “a slowing European economy and slumping chip market”. And the projections are expected to drop further when Canon presents its first-half earnings next week.

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Sony takes the number two global ILC market share spot from Nikon

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Sony’s report for the 2018 fiscal year is out, and amongst all of the usual mundane facts and figures is one particularly interesting piece of information. It seems that Sony’s share of the interchangeable lens camera market has now surpassed that of Nikon to claim the number 2 spot behind Canon.

Sony is reporting it has 23 per cent of the global interchangeable lens camera market based on revenue, and 24% of the camera market overall, an increase of four percent compared to the 2017 fiscal year.

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Nikon reports an almost 18% drop in Imaging Business revenue

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It looks like Canon’s not the only one hurting this year. Nikon has just published their financial report for this fiscal year, running from April 1, 208 until March 31, 2019. While the company as a whole seems to be on the up, they report a 17.9% reduction in revenue compared to the 2019 fiscal year with a drop in operating profit of 27%.

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