Although the overall number of photography and video productions has been cut short this year, there have still been many going ahead. Many photographers and filmmakers have taken to working from home, shooting products while other productions have been able to ahead with appropriate safety measures in place. That some shoots have been able to still go ahead, though, means that gear rental is still doing quite well.
LensRentals has posted their annual lists of the most popular rental gear for 2020, and it’s an overwhelming Canon majority in just about every list. They say they’ve still been able to rent out thousands of items each month for those ongoing productions, and it’s given them a decent sample size to pool data.