After initial tests in several countries and a release in India, Instagram Reels has now been rolled out globally. The new feature is often referred to as the “TikTok” clone, and Instagram’s timing is perfect considering the uncertain future of TikTok in the US.
It’s no secret that Instagram likes to… “borrow” features from other popular apps. After creating Stories and disappearing messages like those on Snapchat, Instagram now takes on TikTok. The new feature called “Reels” is coming to Instagram, and it’s referred to as a “TikTok clone.” After recently being rolled out in India, Reels is about to be introduced for US users as well.
Instagram Stories has been wildly popular since it launched a little over a year ago. It’s developed since then into a fantastic tool for Instagrammers to get more involved with their community. YouTube seems to have taken note of this, and are currently testing out “Reels”, according to their Creator Blog. It’s their take on this popular feature.
There are a number of differences between Reels and the way existing Stories-style features work. For a start, the clips don’t get automatically deleted. You can also create multiple reels to separate content by topic, event, or whatever you like.