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Reed Hoffmann

25 years of digital – From ugly to awesome

Jul 5, 2022 by Reed Hoffmann Add Comment
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When I received my Nikon Z 9 in late December, I was a bit anxious. Would it live up to the hype? Was it going to be the camera that Nikon had promised (and many Nikon users had been waiting for)? Right away that first day my concerns were put to rest, and over the course of the following week, the more I learned, the more I liked it. That resulted in a long, mostly glowing, blog post. And as I continue to use it, I continue to be impressed. That got me thinking about this digital photography journey I’ve been on for the last 25 years. It’s gone from ugly to awesome.

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Nikon Z9 first impressions from a long-time Nikon shooter

Jan 12, 2022 by Reed Hoffmann 5 Comments
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In all my years in photography, I don’t think any camera has had as much buzz leading up to its release as the Nikon Z 9. There were many reasons for that, both good and bad, but now that the camera’s here, does it live up to the hype? After one week of using it, I think so. (Disclaimer: I taught Nikon School for Nikon – as a contractor – from 2002 to 2018, and was paid to moderate one of their Facebook groups for the past three years. At this time, however, I have no connection with them.)

I received my Z 9 the evening of Dec. 29, and spent that and the next night working my way through the camera’s 900+ page “Reference Guide” PDF, Thankfully, as a life-long Nikon user, most of the controls and menus were familiar to me. So what I was looking for were the new things, or improvements to current features. I found plenty of those, some of which I’ll be using right away, some occasionally, and of course, some never (because the camera’s not made just for me).

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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