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After three decades Canon dumps Kiss branding in Japan – and maybe Rebel, too

Feb 11, 2023 by John Aldred Leave a Comment
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Canon’s recent announcement for the EOS R50 seems to have spelt not only the end for Canon’s EOS M APS-C mirrorless system but also some of the branding around the world. ITMedia reports that the “Kiss” branding, which celebrates its 30th anniversary this year, is coming to an end. It’s a name that began with Canon’s film cameras and stuck through all the way to the EOS M50 II, which sold as the EOS KISS M2.

While Kiss continued through three camera technologies (film, DSLR and mirrorless) the “Rebel” name in the USA doesn’t appear to have transitioned from DSLRs to mirrorless. So, it looks like that one’s coming to an end, too. The goal, ITMedia suggests, is that Canon wants to unify its branding internationally to make it simple for people to know what they’re getting.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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