It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea, it’s good to have a few of these tricks up your sleeve for a better success. In this video, Nick Kolenda teaches you five sales techniques that will help you sell your service and raise your photography business to a new level.
In both our life and our creative journey we’ll deal with all sorts of challenges, obstacles, and questions. But both of them could come down basically to two phases: “the morning” and “the afternoon.” Building upon Carl. G. Jung’s theory, Sean Tucker explains how our creative journey can be divided into these two phases and why it’s important to recognize and enjoy both of them.
If you are a photographer (or any kind of creative, really), I’m pretty sure you’ve had some nightmare clients. And it’s no secret that those kinds of clients can sometimes drive us insane. So, Tony and Chelsea Northrup imagined what a group therapy would look like for photographers who’ve had enough of those clients from hell. Even though it’s a comedy video and it made me laugh, I still found it painfully relatable. Let’s see if you can relate to these stories, too.
Artists are often known for having a “big ego.” But is it necessarily a bad thing? In this fantastic video, Sean Tucker discusses what it actually means to have an ego and how it can be essential for us as artists. He talks about ego’s positive and negative sides, and how important it is to balance them.
Whether you are a professional or a hobbyist photographer, or just take occasional snaps with your smartphone – you probably sometimes take photos to remember certain events. But a recent study suggests that, when you do this, you actually achieve the opposite: taking a photo of the event makes it less likely to remember.
Someone has just bought their first “good camera” and immediately started “photography business,” proudly showing off their work which is… well, not really good. You’ve all seen these guys and perhaps asked yourself: why do bad photographers think they’re good? In this video, Jamie Windsor explains why this happens, and why people have so much self-confidence before they really master photography. It’s an interesting video, and I think it will make you look at things differently.
We’ve written about building a brand as a photographer or a filmmaker. Branding sure involves many different aspects and requires a lot of effort and skill, but have you ever thought about sound branding? Sonic branding experts Andrew Stafford and Steve Milton discuss this topic for WIRED. They explain the psychology behind many sounds that you’ll instantly recognize. Messenger chat, Skype call, Mac startup sound… What makes them so recognizable and what are they telling us?
It might sound like a provocation but it is not.
You should notice the little difference. I am not asking if you have got the brains for street photography. I am asking if you have got the brain for it. The single “s” in brain(s) is the difference. A huge difference.
Do you pay attention which side is your model facing in photos? And do you think this is important for the message? According to a recent study, it is. Simone Schnall, Director of the Cambridge Embodied Cognition and Emotion Laboratory, says in her report that the subject should be facing right. If we want to portray a person as dynamic, progressive, positive and forward-thinking, we ought to portray them looking right. But why is this so, and how can we apply it?