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The psychology behind the 10:10 in watch advertising photos

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There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there are also a lot of psychological tricks involved in taking a photo that will sell the product.

One of these strategies is typical of advertising photos of watches. If you’ve ever noticed that they’re usually set to 10:10 in photos, there’s a good reason behind it. It’s all about psychology, and in this article, we’ll tell you more about it.

Five psychology-based sales techniques to up your photography business game

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It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea, it’s good to have a few of these tricks up your sleeve for a better success. In this video, Nick Kolenda teaches you five sales techniques that will help you sell your service and raise your photography business to a new level.

Selfie culture: what your choice of camera angle says about you

Over the past decade, selfies have become a mainstay of popular culture. If the #selfie hashtag first appeared in 2004, it was the release of the iPhone 4 in 2010 that saw the pictures go viral. Three years later, the Oxford English Dictionary crowned “selfie” word of the year.

There are two halves of your creative journey, which one are you on?

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In both our life and our creative journey we’ll deal with all sorts of challenges, obstacles, and questions. But both of them could come down basically to two phases: “the morning” and “the afternoon.” Building upon Carl. G. Jung’s theory, Sean Tucker explains how our creative journey can be divided into these two phases and why it’s important to recognize and enjoy both of them.

This hilarious video imagines what group therapy for photographers would look like

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If you are a photographer (or any kind of creative, really), I’m pretty sure you’ve had some nightmare clients. And it’s no secret that those kinds of clients can sometimes drive us insane. So, Tony and Chelsea Northrup imagined what a group therapy would look like for photographers who’ve had enough of those clients from hell. Even though it’s a comedy video and it made me laugh, I still found it painfully relatable. Let’s see if you can relate to these stories, too.

Photographers, manage your ego if you want to grow as artists

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Artists are often known for having a “big ego.” But is it necessarily a bad thing? In this fantastic video, Sean Tucker discusses what it actually means to have an ego and how it can be essential for us as artists. He talks about ego’s positive and negative sides, and how important it is to balance them.

Taking a photo of something makes you forget it more easily, study finds

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Whether you are a professional or a hobbyist photographer, or just take occasional snaps with your smartphone – you probably sometimes take photos to remember certain events. But a recent study suggests that, when you do this, you actually achieve the opposite:  taking a photo of the event makes it less likely to remember.

Why do bad photographers think they’re good?

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Someone has just bought their first “good camera” and immediately started “photography business,” proudly showing off their work which is… well, not really good. You’ve all seen these guys and perhaps asked yourself: why do bad photographers think they’re good? In this video, Jamie Windsor explains why this happens, and why people have so much self-confidence before they really master photography. It’s an interesting video, and I think it will make you look at things differently.

This is the psychology behind the world’s most recognizable brand sounds

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We’ve written about building a brand as a photographer or a filmmaker. Branding sure involves many different aspects and requires a lot of effort and skill, but have you ever thought about sound branding? Sonic branding experts Andrew Stafford and Steve Milton discuss this topic for WIRED. They explain the psychology behind many sounds that you’ll instantly recognize. Messenger chat, Skype call, Mac startup sound… What makes them so recognizable and what are they telling us?

Use it or lose it – Have you got the brain for street photography?

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It might sound like a provocation but it is not.

You should notice the little difference. I am not asking if you have got the brains for street photography. I am asking if you have got the brain for it. The single “s” in brain(s) is the difference. A huge difference.

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