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How to use Instagram to promote your photography in 2021

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Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.

However, staying on top of Instagram’s frequent feature updates and taking advantage of its potential to grow your business can be challenging.

You’ve probably heard lots of contradictory advice about Instagram best practices, particularly when it comes to engaging with your audience. There are several different approaches you can take to grow your following, but you need to do what’s best for you and what’s consistent with your brand. This guide will help you grow your presence on the platform with some proven and effective tips.

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This Kodak Portra promotional video from 1998 fills us with glorious nostalgia

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If there’s one debate that never seems to end when it comes to cameras, it’s “colour science”. Of course, these days, if you’re shooting raw and own a ColorChecker Passport, the debate is kind of irrelevant. But back in the film days, where your look was pretty much set depending on the stock you used, it was a big deal!

When Kodak released its Portra line of films in 1998, they sent out a promotional video to photographers and studios. That video has now been (mostly) made public, thanks to photographer Jamie Maldonado, who posted big chunks of it to YouTube. It’s about as 90s as it gets and even includes one or two people that some of you might find familiar.

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Instagram introduces threaded comments to increase engagement with your followers

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The flat style comments of Instagram are soon to be a thing of the past. Users have been asking for this for a long time, but they’re finally here. Threaded comments on your Instagram posts. Facebook added threaded comments back in 2013, making it easier to keep track of conversations. It also increased engagement.

The hope now is that it will do the same for Instagram, with their goal to “keep the conversation going“. All I can say, is that it’s about time. It makes it so much easier for your followers to keep track of exactly what everybody is responding to.

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How to get your photography exhibited in a real world gallery

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The biggest aspect that many photographers struggle with is getting their work seen. Whether it’s on social media or by potential clients and customers. It’s just tough. There’s so much competition out there. In the real world, a great way to get your work seen and become known is to exhibit your work in a gallery. But this is also not always so easy.

It’s not impossible, though, and there are a number of things you can do to help yourself. This video from photographer Jordan Matter goes through some of them, and provides 10 great tips to help you get your work in a gallery.

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This is how I promote my YouTube videos on Facebook

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I’ve only been putting content on my YouTube channel in its current incarnation for a relatively short time. I had a channel years ago that did rather well, but YouTube (and the rest of the web) was a much simpler world back then.

Social networking platforms like Facebook and Twitter had only just launched. Instagram hadn’t even been thought up. There wasn’t really a whole lot of creators out there publicly on the web, either. Today, it’s all very different. So, this is how and why I market my new YouTube content on social media.

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This is why you’re getting nowhere with your work

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The goal for just about every photographer is to become respected for what they do. They want to be looked up to and admired. Sometimes that’s by their peers on social media for a little ego stroking. But much of it is more practical. They want their work respected and admired by potential clients. I mean, let’s face it, we all have bills to pay. For those just starting to try and make money from their photography, it is a great struggle.

In this episode of the Daily Creative, Chase Jarvis answers a question from photographer Jason Teale about this very topic. “I’m doing everything to get noticed, but it’s not working.” It’s something all of us have faced or will face at some point. Chase talks about what we can do to get over it.

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My wedding photo went viral, and this is what I learned

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One morning last December, I woke up and noticed that a dream of mine came true: I had taken a picture that went viral. A picture I took at a friend’s wedding had been shared by UNILAD on Facebook with the caption “Best wedding photo ever.” It had over 300,000 likes and was gaining hundreds by the minute. Unfortunately, they also added an instagram-worthy filter to it, but I figured I shouldn’t complain–the exposure was worth it.

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