Most flash triggers today have a massive array of buttons and doohickies with a fancy LCD screen. Just look at the Godox XPro. According to Adorama’s research, photographers want more buttons, not fewer. Profoto’s research, on the other hand, suggests that photographers find such systems far too complex and would prefer to have none at all.

So, taking that feedback onboard, Profoto is taking an Apple approach to minimalism and has today announced the Profoto Connect. A flash trigger with absolutely no buttons on it whatsoever, nor an LCD screen.

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