Profoto are calling the B1X the “new benchmark for on-location lighting”. And if it’s true, then it’s about time. Given that the $600 Godox AD600 seemed to keep up with the triple-the-cost Profoto B1 just fine, they sure needed to do something. And so they have.
The new Profoto B1X has a bigger battery, brighter modelling light and increased power range when shooting high speed sync. And it keeps the same price as its B1 predecessor.