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Four Photographers Armed With A Hasselblad Take On The Streets Of Tokyo For A One Roll Of Film Challenge

Oct 8, 2014 by Tiffany Mueller 9 Comments
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What happens when you give a pro photographer a Hassleblad 503cx, a single roll of 120 film, and mission to tell the story of Tokyo in just 12 analog frames? Find out in this 18-minute behind the scenes look at the challenge where Mattias Westfalk, Bahag, Yoshiki Suzuki, and Paul del Rosario almost make it look easy. (It’s actually really difficult.)

The project may not sound like much of a challenge, as Westfalk points out in the opening scene, anyone can go out and shoot 12 frames, but to create 12 images worthy of printing is no walk in the park. The ease of digital photography and image storage allows us to fire off as many images as we like until we are happy with what we have, but ask any film photographer about their process, and chances are you’ll hear quite a different approach. Getting 12 usable photos from 12 frames of film takes patience, understanding, and a little talent and skill never hurt anyone, either.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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