The chip supply shortage has caused chaos in the tech industry. Naturally, camera manufacturers haven’t been spared – and Sony is the latest one to announce the temporary suspension of several cameras. Sony has stopped producing a7 II and a6100, and it has stopped taking orders for a7C, a6400, a6600, and ZV-E10.
Productions culminate in a shoot — a shoot results in the assets. Assets are delivered and badabing-badaboom a job well done. Professional photography in a nutshell, albeit oversimplified by a thousand degrees. Along the way are people, tools, and a ton of work. Amongst the must-have tools is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script. If a meal, the PB would be its recipe. If an IKEA dresser, the PB its instructions (but better).
Shooting short films is one of the greatest creative outlets for many video shooters, especially those that might otherwise be trapped in the corporate world, always shooting to a brief. But shooting a film, even a short one, can be quite expensive, depending on what that story is, and how you think you need to tell it.
This short film above, Whispers, shot by filmmaker Joris Hermans, however, was shot on no budget at all. Of course, there are some prerequisites. You need to have a camera (Joris used the Canon EOS M50) and other basic gear, but they’re things that almost all those interested in shooting with video will have already.
2020 wasn’t the best year for camera companies (or for anyone else for that matter). But still, some new gear was introduced and millions of cameras were produced after all. So, there are some numbers to compare, and Sony seems to be winning the numbers game. According to a recent report, it beat both Canon and Nikon when it comes to mirrorless cameras produced last year.
Sometimes you just have a ton of gear to lug around, especially if you do commercial photography or filmmaking for a living. Grip trucks are common in Hollywood and for huge production companies, but they don’t come cheap. The team at video production company Threefold, though, has figured out a somewhat more economical solution – They converted a 1995 Ford Diesel E350 ambulance into a custom grip truck.
Production company Ridge Productions shot a video for a rapper Sheck Wes. However, he allegedly decided not to pay for it, so Ridge Productions decided to get even. They used the footage to create their own parody video and troll Wes. But although the parody video is absolutely hilarious and has amassed around 1.5 million views so far, it has caused both positive and negative reactions.
The Philosophy of Nikkor is a series of videos which Nikon started to release in April of last year. Every so often a new video is released containing insight into the creation of their Nikkor lenses. There are interviews with everybody from the designers and product managers right down to those making the individual components.
In the latest video, Volume 6 released recently, we hear from those who make the optical glass. As part of the Nikon Group, Hikari Glass produces the optical glass that will eventually go into the Nikkor lenses you mount to your camera. The current Hikari Glass plant was built in 1975 in Akita, Japan. It’s a fascinating look at how our lenses begin their life.
Planning and producing a photo shoot, especially when there’s crew involved, can be a demanding and stressful task. This is especially so while you’re still learning, making mistakes, and figuring out exactly what kind of things you need to plan and prepare for.
Not everybody has access to a produce to figure all this out for them, so Alexi Lubomirski is here to help with his new video, detailing everything that goes into producing a shoot.
Earlier this week we reported on the closing of Sony factories in Southern Japan due to a series of tragic earthquakes and aftershocks that left at least 41 people dead and many buildings damaged.
Although Sony was the first company to release a statement on the closing of its factories, it appears Sony might not be the only camera company affected.