Product Manager

I asked A.I to write a PRD for the perfect mirrorless camera

Jan 26, 2023 by Udi Tirosh 3 Comments

As A.I. is getting stronger and more potent, I wanted to see if it is capable of writing a Product Requirement Document (PRD) for the perfect mirrorless camera. Getting a good PRD for a new product is at the heart of camera brands’ work. You can think about it as an effort to decipher the needs of the market and then to bring a product that will meet those needs.

If the PRD is bad, no good camera will come out of it. Of course, a good PRD does not provide a guarantee to a good product, it can still fail on R&D, Manufacturing, Marketing, Supply chain issues and a million other things. But a good PRD is the foundation on which a camera is built. And if the foundation sucks, no amount of R&D, logistics or marketing can turn it into a good camera.

Interviews with a Nikon Product Manager and Lens Designers Offer Insight to the Company’s Processes

Apr 18, 2015 by Liron Samuels 1 Comment

Nikon has recently uploaded a video interview with a couple of its lens designers which is the first volume in a series of videos titled ‘Philosophy of Nikkor’.

The name of the video, ‘What do designers think, and how do they create lenses?’, sums up the essence of it.

Another video interview, this one with a product manager for Nikkor lenses in Europe, lets us in to Nikon’s planning process and discusses some of the hottest topics surrounding the company and its competitors.

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

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