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Fuji goes back to killing off film – Goodbye Pro 160NS 120 and Velvia 50 sheet film

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After it looked like Fujifilm was starting to take a reverse stance on film and were in fact looking to bring more back, they’ve announced that they’re killing off some more, including a very old and popular favourite. Fuji Velvia 50 in 4×5 and 8×10 large format sheet film. They’re also getting rid of 160NS Professional medium format 120 roll film.

Back in 2016, Fujifilm announced price increases for both film types in the formats included in this announcement but now it looks like they’re going for good. It won’t happen right away, though. At least, not for all formats.

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35mm film multipacks and large format stocks being discontinued by Fuji

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It almost feels like Fujifilm want to forget that part of their name includes the word “film”. They seem to be doing everything they can to kill it off in the last couple of years. Last year, they discontinued several much loved film stocks and hiked the price up on the rest. At the beginning of 2016, they increased the price again and killed off FP-100C.

Now, Fujifilm Japan announce that more film multipacks and large format stocks are to be discontinued. If my translation of Google’s translation is correct, it seems there is simply just a lack of demand.

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