While we refer to poor Photoshop job as “Photoshop fail,” it never fails to make us chuckle. Recently, a subject of a major Photoshop fail was Australian Prime Minister Scott Morrison. In his official portrait, he was given a pair of shiny new sneakers – but they were both left.
Yanai Yechiel was commissioned to photograph a politician running in the Israeli Labor Party primaries. Since it was a small campaign, there was a very limited budget and the photo was to be used only for the internal elections, he accepted the PR company’s request and did the job for a modest price.
You can imagine his surprise, and anger, when 18 months later he discovered the photo was being used as one of the main images in the nationwide campaign for the politician who is currently leading the polls for the general elections and may be Israel’s next Prime Minister.
The developments in this case emphasize the importance of having a written contract, clearly covering all your bases.