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Very nice…how much??! – a breakdown of day rates in commercial photography

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It’s standard practice for commercial photography clients to ask photographers their ‘day rate’. Most estimates that photographers provide start with a day rate before going on to production costs and expenses.

Now I used to think I could simply take it for granted that anyone involved in the industry would be able to appreciate this isn’t exactly what a photographer or for that matter any independent creative professional working on a short term project earns for every single day of the year.

I’ve realised that the world of photography is in so much flux that this isn’t a safe assumption and now I much prefer to provide a rate for each job. My reasons can be best illustrated with an example.

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How to get your clients to choose a specific pricing plan

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As a professional photographer, you probably have different packages and pricing options you offer to clients. But if there’s a specifying pricing plan you’d like them to choose, how are you going to make people choose it? In this video, Nick Kolenda teaches you some psychological tricks that will help you guide your clients towards the pricing plan you want to sell the most.

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A wedding photographer’s guide to building a pricing structure

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Structuring your prices as a wedding photographer or any business in the creative industry can be a difficult task, especially if you’re self employed/running your own business. Not only is the creative industry a competitive one, it’s also a very saturated market with some very interesting pricing structures.

With so many businesses charging less and less for their services, it’s easy to price your own services too low, but go in too high and there’s the potential you might loose custom. Pricing your services is a huge task in itself, but once you reach that point you then have questions to ask yourself regarding deposits, payment plans, where will you advertise your prices and will you offer discounts.

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3 vital tips to help you set your photography pricing

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Whether you’re just getting into the game or are a seasoned veteran wanting to make a bit more cash from your photography business, one of the most challenging aspects is figuring out how much to charge.

You don’t want to undervalue your own worth and time, but you also don’t want to charge so high that you’re out of the grasp of potential clients. It’s a fine line to walk.

Thankfully, photographers Sue Bryce and Tiffany Angeles have not only walked that line, but decided to share her tips on what it takes to make an effective pricing platform for your business.[Read More…]

Nikon’s action cam has more details and price revealed in unofficial product page

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Earlier last month, Nikon surprised the world with the announcement of the Keymission 360, a 4K-resolution 360º action cam built with virtual reality (VR) in mind.

At the time, not much information was given on the device, with the exception of a few images and vague specs to base quality off of. Shortly after though, we saw the first video it was capable of putting out—nothing incredible, but not the worst out there.

A new product page though, from German online retailer Cyberport gives us a better look at what’s inside the camera and how much we should expect to pay.[Read More…]

Sony’s New Announcements: Pricing for the a7S, and a New Compact Camera

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Sony’s announced the pricing and availability for the a7S, a camera recently unveiled at last month’s NAB Show. The flagship camera is now available for pre-order at B&H Photo Video for a price of about $2500, which is significantly less than what most of online media had been predicting earlier on ($3500, to be exact). Pre-order or not, you can grab the a7S when it’s officially released in July.

Aside from the pricing announcement finally coming out for Sony’s new DSLR, the company also decided to bring in the third entry to their RX100 series: the Mark III.

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Sigma’s Unbelievable Price Tag for its Upcoming 50mm f/1.4 Art Lens: $790

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If you’ve been following news on the Sigma 50mm Art lens, then you already know how exciting things are looking for it by now. Today might just be what quenches our thirst for more information on the lens until its actual release date: Sigma Bielorussia just posted up the price tag for the lens at an incredibly low amount of $790.

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