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Sigma’s new 70mm f/2.8 Art Macro price and release dates announced

May 11, 2018 by John Aldred Leave a Comment
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Sigma’s new 70mm f/2.8 DG Macro Art lens got a lot of people excited. At least, a lot of Canon, Sony and Sigma shooters. Finally, a macro lens with the build and optical quality of the other Art series lenses. And it was one of the lenses coming in a new native Sony E-Mount. Finally, Sigma has announced prices and release dates.[Read More…]

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Leica cameras and lenses will become even more expensive from May 1st

Apr 5, 2018 by Dunja Djudjic 6 Comments
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Leica cameras and lenses are known to be expensive, but their price is about to get even higher. Starting on 1 May 2018, Leica is increasing prices of their products by an average of 5%. This will affect 66 items in total and most of the cameras and lenses will have an increase of $100-400. But there are some exceptions: for example, Leica S (Typ 007) will reach an increase of over $1,000, while the price of some items will remain unchanged.

[Read More…]

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Help! How do I Budget for a Photoshoot? (a guide for clients)

Feb 9, 2017 by Derek Heisler 1 Comment
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A frequent and normal question I often get from my first-time direct clients (non-agency) is; “What is your rate?” (I never work on a per hour rate for many reasons) but often the real question should be, “How much will this cost to create this image?”

Surprises are never fun for a client, so education from the get go is key.

So how much does a commercial shoot cost? Well there are many factors to keep in mind, but let’s keep it simple and break the costs into two categories.

  1. Production Costs
  2. Creative Fee + Commercial Licensing Fees

Production costs are easily described as the cost to CREATE the image, where Commercial Licensing Fees are the cost to USE the image.

[Read More…]

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Money matters: how to determine the value of your work and communicate it to your clients

Jan 31, 2017 by Dunja Djudjic Leave a Comment
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Money is a sensitive topic among photographers, and it’s especially tricky if you’re new to charging for your services. Many photographers don’t want to sound like “bad guys” when determining the price, so they tend to devalue their work. Also, sometimes it’s difficult to determine what exactly your services are worth. In this video, Photographer David Bergman will give you some precious tips on determining your value and talking about money with your clients.

[Read More…]

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Fujifilm says it will raise film prices 10%, making it the 5th price increase in 3 years

Jan 22, 2016 by GB Leave a Comment
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Film might not be dead, but it’s about to get a whole lot more expensive for Fujifilm fans. The Japanese multinational photography and imaging company has announced it will be raising prices for all of its film, again.[Read More…]

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VSCO Drops the Price on All Seven of Its Film Packs to Honor Its 4 Year Anniversary

Nov 25, 2015 by GB Leave a Comment
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It’s been exactly four years since Visual Supply Co. (VSCO) launched its very first VSCO Film® film emulation preset pack.

Since then, they’ve added six more, created a collection of smartphone apps and even developed an artist grant ‘that provides artists the resources to pursue their creative vision, no matter what the medium.’

To honor its 4 year anniversary, VSCO has decided to drop the price of all seven of its film packs to $59, almost 50% off what they usually sell for at the time of release.

[Read More…]

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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