Sigma’s new 70mm f/2.8 DG Macro Art lens got a lot of people excited. At least, a lot of Canon, Sony and Sigma shooters. Finally, a macro lens with the build and optical quality of the other Art series lenses. And it was one of the lenses coming in a new native Sony E-Mount. Finally, Sigma has announced prices and release dates.
Leica cameras and lenses are known to be expensive, but their price is about to get even higher. Starting on 1 May 2018, Leica is increasing prices of their products by an average of 5%. This will affect 66 items in total and most of the cameras and lenses will have an increase of $100-400. But there are some exceptions: for example, Leica S (Typ 007) will reach an increase of over $1,000, while the price of some items will remain unchanged.
A frequent and normal question I often get from my first-time direct clients (non-agency) is; “What is your rate?” (I never work on a per hour rate for many reasons) but often the real question should be, “How much will this cost to create this image?”
Surprises are never fun for a client, so education from the get go is key.
So how much does a commercial shoot cost? Well there are many factors to keep in mind, but let’s keep it simple and break the costs into two categories.
- Production Costs
- Creative Fee + Commercial Licensing Fees
Production costs are easily described as the cost to CREATE the image, where Commercial Licensing Fees are the cost to USE the image.
Money is a sensitive topic among photographers, and it’s especially tricky if you’re new to charging for your services. Many photographers don’t want to sound like “bad guys” when determining the price, so they tend to devalue their work. Also, sometimes it’s difficult to determine what exactly your services are worth. In this video, Photographer David Bergman will give you some precious tips on determining your value and talking about money with your clients.
Film might not be dead, but it’s about to get a whole lot more expensive for Fujifilm fans. The Japanese multinational photography and imaging company has announced it will be raising prices for all of its film, again.
Since then, they’ve added six more, created a collection of smartphone apps and even developed an artist grant ‘that provides artists the resources to pursue their creative vision, no matter what the medium.’
To honor its 4 year anniversary, VSCO has decided to drop the price of all seven of its film packs to $59, almost 50% off what they usually sell for at the time of release.