Whether or not to turn your passion into a profession is a very tough decision in my book. I have my reasons why I haven’t done it, but there are still plenty of reasons to turn your photography hobby into your job. Have you decided to do it? Awesome! Now it’s time for another tough part: finding your clients and setting the prices. Sean Tucker has made an inspiring and informative video that will help you on this journey, and it’s a must-watch if you’re just starting out your career as a professional photographer.
It turns out that a recent $6,700 price “leak” for the upcoming Canon EOS R5 was made in error. Canon Rumors reports that the Australian retailer who initially placed the AU$10,499 price tag on the EOS R5 listing on their website said they “don’t have a clue” what the EOS R5 will actually cost and have now removed it.
Instead, the retailer has adjusted its listing to an AU$200 deposit, which will simply hold your place in the waitlist and reserve your body as they come in after they are inevitably released.
It’s standard practice for commercial photography clients to ask photographers their ‘day rate’. Most estimates that photographers provide start with a day rate before going on to production costs and expenses.
Now I used to think I could simply take it for granted that anyone involved in the industry would be able to appreciate this isn’t exactly what a photographer or for that matter any independent creative professional working on a short term project earns for every single day of the year.
I’ve realised that the world of photography is in so much flux that this isn’t a safe assumption and now I much prefer to provide a rate for each job. My reasons can be best illustrated with an example.
As a professional photographer, you probably have different packages and pricing options you offer to clients. But if there’s a specifying pricing plan you’d like them to choose, how are you going to make people choose it? In this video, Nick Kolenda teaches you some psychological tricks that will help you guide your clients towards the pricing plan you want to sell the most.
Sigma’s new 70mm f/2.8 DG Macro Art lens got a lot of people excited. At least, a lot of Canon, Sony and Sigma shooters. Finally, a macro lens with the build and optical quality of the other Art series lenses. And it was one of the lenses coming in a new native Sony E-Mount. Finally, Sigma has announced prices and release dates.[Read More…]
Leica cameras and lenses are known to be expensive, but their price is about to get even higher. Starting on 1 May 2018, Leica is increasing prices of their products by an average of 5%. This will affect 66 items in total and most of the cameras and lenses will have an increase of $100-400. But there are some exceptions: for example, Leica S (Typ 007) will reach an increase of over $1,000, while the price of some items will remain unchanged.
A frequent and normal question I often get from my first-time direct clients (non-agency) is; “What is your rate?” (I never work on a per hour rate for many reasons) but often the real question should be, “How much will this cost to create this image?”
Surprises are never fun for a client, so education from the get go is key.
So how much does a commercial shoot cost? Well there are many factors to keep in mind, but let’s keep it simple and break the costs into two categories.
- Production Costs
- Creative Fee + Commercial Licensing Fees
Production costs are easily described as the cost to CREATE the image, where Commercial Licensing Fees are the cost to USE the image.
Money is a sensitive topic among photographers, and it’s especially tricky if you’re new to charging for your services. Many photographers don’t want to sound like “bad guys” when determining the price, so they tend to devalue their work. Also, sometimes it’s difficult to determine what exactly your services are worth. In this video, Photographer David Bergman will give you some precious tips on determining your value and talking about money with your clients.
Film might not be dead, but it’s about to get a whole lot more expensive for Fujifilm fans. The Japanese multinational photography and imaging company has announced it will be raising prices for all of its film, again.[Read More…]