Thursday, September 29, 2016, it is 10:00 am and I have a meeting at Boulogne in the office of the White Dog agency. Everything starts with a good coffee and an announcement… “We are going to realize the new McPlace internal communication campaign for McDonalds”. While the day before I was still eating a Royal Cheese innocently, I am informed that we are going to make together a small step in the McDonald’s history.
The objective of this campaign is to reward McDonald’s employees by offering them an unique photography experience. The agency wishes that the dynamism of the company and its multicultural richness are reflected in these portraits. Then we imagine an original concept based on colored powder, like the powders used in Indian festivals.