If there’s one debate that never seems to end when it comes to cameras, it’s “colour science”. Of course, these days, if you’re shooting raw and own a ColorChecker Passport, the debate is kind of irrelevant. But back in the film days, where your look was pretty much set depending on the stock you used, it was a big deal!

When Kodak released its Portra line of films in 1998, they sent out a promotional video to photographers and studios. That video has now been (mostly) made public, thanks to photographer Jamie Maldonado, who posted big chunks of it to YouTube. It’s about as 90s as it gets and even includes one or two people that some of you might find familiar.

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