Popular

It’s always interesting to see what products people are renting for their productions. Probably more so than the gear people are actually buying. Many filmmakers and photographers buy stuff because they want it, not necessarily because they need it. But to justify the cost of a rental, the gear typically has to offer features you do actually need and can justify spending the cash on (because you typically have to justify it to a client, too).

LensRentals just posted the stats for their rentals of gear released in 2021. What’s the most popular? This list of their 18 most popular rentals covers every product type, not just one category like cameras or lenses. It’s kind of a who’s who of fairly high-end gear released in 2021, but there are one or two surprises in the list that placed a little higher or lower than I expected.