Renowned plus-size model Tess Holliday was unpleasantly surprised to find out that a beauty app used one of her photos in an ad without her permission. To make things worse, the ad used her image to demonstrate how it makes the body significantly slimmer in a single click.
To start with the end of the story, Facebook did apologize and allowed the photo at the end, but this case shows how Social media networks have control over what photos are perceived “OK”, or “accepted”.
The story starts when Cherchez la Femme, an Australian group that promotes an agenda of “unapologetically feminist angle”, said that an ad for their upcoming even was rejected by Facebook. The ad featured Tess Holliday, a plus-sized model wearing a bikini. According to Facebook, grounds for rejection were: violating the company’s “ad guidelines”.