It seems to be a bit of a trend these days for companies to show off how “green” they are by telling you how much recycled material they use in their products. While the sentiment is obviously quite admirable, it tends to come off more as marketing than genuine care for the environment. It’s Sony’s turn at the pulpit as they extol the virtues of SORPLAS, Sony’s proprietary recycled plastic formula.
It’s a mix of recycled water bottles and CDs, along with some secret Sony sauce to make it flame resistant, which they’re using in everything from their still and video cameras to smartphones and TVs. Sony says that they’ve used around 379 tonnes of SORPLAS in the past ten years in their photography and video camera production.