Retouching portraits isn’t at all uncommon, and most photographers include it in their services. But if we talk about portraits of children, this becomes a rather sensitive topic. Journalist Sam Walker recently expressed her outrage with a school photographer who offered “basic and premium retouching” for annual school photos of eight-year-olds. The packages included blemish removal, teeth whitening, and evening skin tones.
Earlier this month, GQ magazine published an article about a group of tech titans who visited Brunello Cucinelli’s Italian village. The photo following the article showed fifteen men and two women from Silicon Valley. But something about the photo looked off. And indeed, it was – there were actually no women in it, they were Photoshopped in before the photo was published.
When the Lyon-based Émile Cohl art school wanted to advertise in the U.S., they published a group photo of their students on the American version of the website. But it all got terribly wrong when they were busted for photoshopping the students’ skin to make it appear darker. Apparently, it was an attempt to “add diversity” to the image, and the school got under fire when a former student tweeted the two versions of the image.
I am a big fan of Kate Winslet as an actress and I think she is wonderful. I think even more so, now that she has added a No Photoshop Clause to her Lancôme (L’Oreal) contract.
Kate has been the face of Lancôme for a while now, and he has revealed in the Elle Women in Hollywood event that she has a contractual agreement with L’Oréal (Lancôme mother company) that her face is not to be retouched in ads.
In an interview with E!News Kate says that
It is these kinds of stories that make me lose faith in the industry and then not lose faith in the industry. What would you do if you were a 19-years-old model which by all standards considered beautiful and you found out you were retouched to be even thinner than you are in real life?
This happened to 19-years-old model Zendaya who was not satisfied with how she appeared on the cover of Modeliste Magazine. Zendaya posted a before/after on instagram noting how unhappy she was with the manipulation of her 19 year old hips and torso.
Retouching of images has become a widely-debated topic in recent years, especially in the context of advertising. But even traditional family photographers run into this issue at times. Some clients want to be made to look like supermodels, others prefer a more accurate representation, and sometimes photographers are left wondering which case a particular shoot may fall into.
Lauren Holsten took her 18-month-old daughter, Lexi, to get her portrait taken by a local studio in the UK. Nothing out of the ordinary about that. However, when Lauren went to pick up the photos from the studio, she was “horrified” to see that they had digitally removed her daughter’s birthmark from her face.