Imagine a website that convinces its users to upload free content and builds social signals (e.g. likes and view counts) to make the site addictive. Then imagine the company using the usage data as a referral mechanism to make money without compensating the content producers. It’s not Facebook, it’s Unsplash, and it’s terrible for photographers.
Now imagine a huge website provider partnering with Unsplash to distribute the photography for free, and basically send the message that photography has no value. Stop imagining because Squarespace just did it.