So, this is an interesting, if rather unusual idea. Photonicz is an LED based strobe (a world’s first, apparently) designed to offer the advantages of both strobes, and modern LED technology. Lots of power, lightweight, portable power through V-Mount batteries, weather sealed… It sounds ideal. But, it does kind of just look like a giant heatsink with an LCD bolted on.

The product is currently being funded through Kickstarter where they say they’re ready to start tooling and production. On paper, they look quite impressive. They boast flash durations as fast as 1/50,000th of a second, with up to 30 pops per second at full power. Full power, they claim, is the equivalent of a 2500Ws traditional strobe. It also offers high speed sync for a whole bunch of camera brands.

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