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photography marketing

Five marketing tactics every photographer needs to know

Apr 12, 2021 by Caitlyn Edwards 1 Comment
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As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

When you’ve got people talking about SEO and page ranking, the power of networking, Instagram vs a portfolio website and more, it’s easy to get overwhelmed. How are you supposed to narrow down where to start?

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Seven tips to improve your skills in landscape and travel photography marketing

Sep 9, 2019 by Jordan Banks 1 Comment
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Landscape photography marketing is one area that photographers often find particularly hard. But if you want your photography business to grow, you have to know how to market yourself and your work.

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Eight essential marketing strategies for more successful photography business

Aug 5, 2019 by Kristjan Vingel 2 Comments
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Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.

No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”

A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.

The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.

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You can no longer rely on Facebook for marketing your photography business and here is why

Oct 25, 2017 by Dunja Djudjic 30 Comments
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You don’t own your Facebook page. Yes, the page that you invested hundreds of hours to build, nourish and cultivate is not yours. It’s Mark Zuckerberg’s. The new Facebook’s Explore Feed feature works differently in Serbia and a few other countries than in the rest of the world. This shows that, by building a photography page, you’re actually working for Mark. You have to either pay, or forget about Facebook for business promotion and growing your audience.

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The basics of branding for filmmakers and other visual creatives

Jun 27, 2017 by John Aldred Add Comment
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When you say “branding” to most photographers and filmmakers, all they think about is how their logo looks. Branding, however, is so much more than a pretty logo. It’s what you want people to feel when they hear your name or see your work. Branding sets up a level of expectation to potential clients and customers. It’s what separates you from your competitors.

But how do you even begin to think about how you brand yourself and your work? This video from filmmaker Kris Truini helps to explain the basics with some tips to get you started. This is by no means a complete guide, but a good starting point to get you up and running. These tips will lead to more questions, but that’s a good thing. Questions make you think and push yourself. There are no shortcuts.

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How to encourage potential clients to work with you

Apr 4, 2017 by Enzo dal Verme Add Comment
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In my last article “Photography marketing: preparing the ground for your business to flourish” I pointed out how we can do our best to market ourselves and how — occasionally — coincidences or serendipity play a much bigger role than marketing.

Now I want to go through the habits that could significantly improve the chances for your photography business to flourish. Easy things that can be done to encourage those potential clients to work with us. You want those tips that are going to boost your photography business, don’t you?

Ready? Here we go:

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Photography marketing: preparing the ground for your business to flourish

Mar 28, 2017 by Enzo dal Verme 2 Comments
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A guy that started his career without even having a portfolio wants you to know what he finds important to consider when it comes to market your work.

After I published “What is decisive in a photographer’s career?” I got quite a few comments in a couple of Linkedin groups.

In my article I pointed out how opportunities, more than technical skills, creativity or experience, are a key factor to determine success. Someone suggested me to change the wording from ‘opportunities’ to ‘marketing’, because good marketing generates opportunities and, more often than not, photographers seems to lack that very skill.
I totally agree with the fact that effective marketing is essential, but my focus was on something slightly different. What I was trying to underline was precisely the importance of opportunities. And, actually, I believe that marketing doesn’t necessarily replace opportunities.

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Tips and tricks for choosing domain name and web hosting as a photographer

Jan 23, 2017 by Dunja Djudjic 7 Comments
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With all the social networks and plenty of ways to share your images online, the question is – do you really need a website? And the short answer would be – yes, you do. There are several reasons for that.

With social media, you can’t control how your photos look (just think of Facebook compression). Also, you’re just a part of the crowd, which makes it more difficult to compete for clients’ attention. So, social media websites should be only one of your methods of advertising, but not the only one. Your website (or your online portfolio) is the best way to display your work. And in this comprehensive and very informative video, Joe Edelman will give you many useful tips for choosing a domain name and website hosting. And there are plenty of clever tips and tricks in addition to that.

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All you need to know about social media for photographers and marketing your photography business

Jan 9, 2017 by Dunja Djudjic Add Comment
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Facebook, Instagram, Twitter, Pinterest… When you start thinking about social networks, your head starts to spin. There are so many of them, and it’s not easy to decide which ones you should use as a photographer. Using them all takes a lot of time. It’s sometimes hard to distinguish what makes the use for business and what’s just for fun. In this video, Joe Edelman gives you an A to Z of social media use for photographers. Meet their pros and cons, strengths and weaknesses, and learn how to prepare images for social networks without wasting too much time.

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Photo Darwinism: Things Your Mother Never Told You

Jul 14, 2015 by Stanley Rowin Add Comment
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They lost me at the “Cost of Doing Business” calculator.

You know, the formula everyone starts you out with: Your overhead expenses + desired salary = your total annual cost ÷ number of billable days = your CODB.

No matter how many times I played with it, the number of billable days that I desired was never as high as the number of days I actually worked. My desired salary never approached by my actual salary. So the calculator failed me. Lots of stuff they taught me in those photo business seminars failed me. I had to find a better way to price my work and survive as a new photographer.

I had a marketing and sales background that I could use as an advantage. If you don’t come to photography with my background, I suggest that you start by learning as much as you can from the established pro-photo business blogs and forums. Most are free and probably just as good as paying a lot of money to sit through a seminar. On the other hand, paying for a seminar might be worth it if you tend to drift into “multitasking” while reading at a computer.

In this series of short posts I’ll deconstruct what they tell you in those seminars and give you some of you guidance on how to survive as an independent freelance photographer in the 21st Century.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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