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Dos and don’ts of writing a photographer bio

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It would be nice if your photographs could do all the talking for you, but occasionally you need to use words. The about page on your website and your Instagram profile are just some of the places photographers need to have a bio. A good bio provides photographers with a powerful way to showcase their professional experience and convey their personalities to potential clients.

One of the consulting services we offer at Wonderful Machine is writing a photographer bio. You can view some of our case studies to see some examples of work we’ve done or email us to find out more about the services we offer.

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Ten common photography website mistakes (and how to fix them)

When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO.

“Photographers first need to nail other aspects of their sites,” says website designer and PhotoShelter certified consultant Alex Vita. “That’s where I stand when it comes to SEO. I know the power of SEO, but not at the expense of huge user experience issues and mistakes.”

Before you focus on improving your page ranking, you need to make sure your website is easy to navigate, features great photos and a great user experience. Without that, your SEO efforts will largely be futile.

Below, we’re breaking down ten website mistakes we see on a daily basis. From broken links to missing contact info to repetitive or absent metadata, see how your site stands up.

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Everything you need to know about building your web presence

Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape. You’re no longer limited to just having a website — or at least you don’t have to be. The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients. To take advantage of them, you need to build your web presence.

Self-promotion is essential to creating an online presence — increasing your visibility and establishing yourself as an authority, expert, ninja, or whatever. After all this time, you finally get to tell the world how great you are!

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Expert advice: Search engine optimization (SEO) for photographers

Be it for the best chili recipes or the best photographers, people frequently start their web browsing journey with a search. Wonderful Machine might be one of the places that professional art buyers search for photographers, but many people simply search Google, Bing, or DuckDuckGo. So, if you’re a photographer and you want those search engines to find your website, you need to optimize it for those search engines.

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This photography website steals content and outranks everyone else

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It does not take a lot of effort to start a new site and crank out a boatload of content, if all you are doing is copying your competition. With the photography market on the decline, a number of photography websites have already gone through their demises. And what’s left is being attacked by some very dishonest individuals and media companies that exploit search engines to move themselves up the ranks.

These websites are copycats – they crank out content on a daily basis solely for traffic, they have no communities and they have no real following. One such website is ExpertPhotography.com. In this article, we will take a look at how ExpertPhotography shamelessly stole numerous articles from Photography Life and other websites, and how it quickly climbed the ladders of search engines, even managing to surpass the ranking of the original content.

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Do I still need a photography website in 2019?

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Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans.

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