[editor’s note: So, you have some time… Clients are not coming in. Instead of pouring your heart into social media, how about you do something. Here are three ideas that can kickstart a photography business. Will they work? I don’t know, but any of those sure bits sitting on your bottoms complaining about the state of the industry on social media.]
Hitting the news recently has been the story about the YouTube family “DaddyoFive” losing custody of two of their children due to an ongoing series of prank videos.
I haven’t watched any of the DaddyoFive videos, nor do I intend to, so I am not going to comment on that particular situation, but as a stock photographer I routinely sell images of my children, so this raises a serious bigger question: is it OK to use your kids for profit?
There are a few simple business email etiquette rules that you can follow to make your life a whole lot easier and save yourself from being an email ignoramus.
Sure, business email is a necessity, but I think we can all agree that email is a colossal pain in the a$$. A lot of that pain is caused by ignoramus’ rampant misuse of email.
Sure we might not be able to save the whales, the rain forests, the ozone layer (wait, we’ve done that haven’t we?) or elect a functional human being as president – but, if everyone could just follow these five simple rules for business email, the world would be a much better place…
A guy that started his career without even having a portfolio wants you to know what he finds important to consider when it comes to market your work.
After I published “What is decisive in a photographer’s career?” I got quite a few comments in a couple of Linkedin groups.
In my article I pointed out how opportunities, more than technical skills, creativity or experience, are a key factor to determine success. Someone suggested me to change the wording from ‘opportunities’ to ‘marketing’, because good marketing generates opportunities and, more often than not, photographers seems to lack that very skill.
I totally agree with the fact that effective marketing is essential, but my focus was on something slightly different. What I was trying to underline was precisely the importance of opportunities. And, actually, I believe that marketing doesn’t necessarily replace opportunities.
Replying to email is one of those daily chores that never seems to end. If you’re a retail photographer (weddings, portraits, events, boudoir), you can probably guess what an email from a potential new client is going to say before you even open it:
What are your rates? How many photos do you take? Can I have the RAW files…? etc.
So why not save your sanity and automate your initial email response?
In this article, I will explain a few methods for automating your email and show you how to write a decent automated response that will weed out the flaky price shoppers and save you time by focusing only on serious inquires.
I always say that if you want to see creativity, ask a photographer the various ways potential clients will respond back to rate requests. I decided to turn that into reality!
I asked photographers the worst stories they had with potential clients responding back after being asked what their rates were. I promised to keep the responses anonymous so they could let loose. Sadly, it happens to even some of the best photographers.
The point of this is to make you realize that you’re not alone. It’s a part of the industry. I think in time, it gets easier to handle knowing that it doesn’t necessarily have anything to do with you, but how awful people can be sometimes. And hopefully, by sharing this, people will know that it’s really not cool to act like this!
I decided to collect the *best* (of the worst) 35 responses and here they are below:
Money is a sensitive topic among photographers, and it’s especially tricky if you’re new to charging for your services. Many photographers don’t want to sound like “bad guys” when determining the price, so they tend to devalue their work. Also, sometimes it’s difficult to determine what exactly your services are worth. In this video, Photographer David Bergman will give you some precious tips on determining your value and talking about money with your clients.
You can’t learn anything in life unless you make mistakes. Some mistakes are obvious. Some mistakes are a lot more subtle.
In this article I will share a subtle mistake that cost me over ten grand (plus a few other ongoing mistakes that are costing me money right now) and what lessons can be learned and applied to running a photography business.
I love the beginning of a new year – its a perfect time to reflect on what you did well last year and what you’d like to accomplish in the new year.
In this article, I thought that I’d share my personal top five photography business goals for next year.
Everyone has different goals and dreams, so I hope that you’ll add a comment and let us know your personal photography goals for the new year too!
There’s nothing like the new year to start things off on the right foot. Unlike making a New Year’s resolution to go to the gym or give up gluten, this year I’ve prioritized the top three photography business tasks that I want to get done the first month of 2017.[Read More…]