The visual identity of a photographer is no different than that of any other company. Although you may have spent years creating a photographic style that is uniquely your own, your images are only part of the elements that compose your photographer branding.[Read More…]
All you need to know about logos and making one as a photographer
The photographer logo or wordmark is the foundation of your visual identity — the visual representation of your company’s brand and core values. A logo can drive the look and feel of all your marketing materials. After all, it appears anywhere your business name appears.
Five psychology-based sales techniques to up your photography business game
It’s not a secret that business owners use psychologic tricks to boost their sales. Whether you’re selling a product, a service, or just an idea, it’s good to have a few of these tricks up your sleeve for a better success. In this video, Nick Kolenda teaches you five sales techniques that will help you sell your service and raise your photography business to a new level.
Watch this video if you’re struggling in your photography business
Running a photography business isn’t the same as just being a photographer. Once you start your own business, you may notice that you’re struggling even though you’re seemingly doing everything right. But there’s a small, yet important change you should make to turn the things around, and Ryan of Signature Edits tells you more about it in the video below.
How to use email marketing to boost your photography business
There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.
Six steps for starting a photography business
I was actually reluctant to create this video in the first place because I know it’s been done a million times, and the advice you get tends to be extremely general.
So, my goal in this tutorial is to provide actionable steps that you can take. [Read More…]
Why your Instagram engagement kinda sucks right now
Back in November, Instagram reached out to me and asked me to schedule a call with them so a media expert from the Instagram Partnerships team could give me advice on how I could grow my account. I shall now share the results of my espionage with you.
Quick and simple business guide for photographers
A professional photographer for quite a few years now, I thought some of you may be interested in some photography business advice and tips through this entry-level straight forward photography business guide.
This is a general guide since there are so many ways to define a photography business.
Do these three things to make more money as a photographer
2020 was pretty difficult for most of us, and the creative industry has suffered a lot. Photographers struggled to find work, and it sure was stressful to shoot for a living with all the lockdowns and measures in place. But let’s hope for a better 2021 and more opportunities to earn a living by doing what we love most. Joanie Simon of The Bite Shot has three fantastic tips that will help you earn more as a photographer, not only in 2021, but in many years to come.
Seven things you must invest in before you jump into photography business
Whichever business you decide to start, it will require an initial investment, and photography is no exception. Before you jump into the murky waters of being a professional photographer, there are some items that you must invest in. In this video, John Branch discusses seven essentials that you absolutely must buy before you start your own photography business.
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