Back in November, Instagram reached out to me and asked me to schedule a call with them so a media expert from the Instagram Partnerships team could give me advice on how I could grow my account. I shall now share the results of my espionage with you.
A professional photographer for quite a few years now, I thought some of you may be interested in some photography business advice and tips through this entry-level straight forward photography business guide.
This is a general guide since there are so many ways to define a photography business.
2020 was pretty difficult for most of us, and the creative industry has suffered a lot. Photographers struggled to find work, and it sure was stressful to shoot for a living with all the lockdowns and measures in place. But let’s hope for a better 2021 and more opportunities to earn a living by doing what we love most. Joanie Simon of The Bite Shot has three fantastic tips that will help you earn more as a photographer, not only in 2021, but in many years to come.
Whichever business you decide to start, it will require an initial investment, and photography is no exception. Before you jump into the murky waters of being a professional photographer, there are some items that you must invest in. In this video, John Branch discusses seven essentials that you absolutely must buy before you start your own photography business.
I just received three emails from 500px this evening. I was informed that three of my images were sold.
In other words, I can expect a payment of $2.55. In all honesty, it feels like a mockery.
When 500px launched Marketplace in 2014 we photographers could receive a 70% commission if 500px was our sole licensing agent for a particular image. Back then it was actually possible to get a decent payment if you sold a few images.
A few weeks ago, I was in town and I heard a lady say to her friend “That photo you posted of Sebastian was soooooo beautiful. While you’re on maternity leave, you should totally start doing photography as a business…”. Before I write anything else, I just want to say that this is exactly the kind of thing that my friends would tell me a few years back. And it’s lovely when your friends encourage you to pursue your passion and turn it into a business. But in my experience, starting any kind of business isn’t something that you should decide to do on a whim!
Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.
No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”
A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.
The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.
If you’re good at photography, people have probably already started asking you “Why don’t you start a photography business?” You yourself may also be thinking the same. However, there’s more to business of photography than just taking good photos. In this video from SLR Lounge, photographer Pye Jirsa gives you five reasons to not start a photography business. Or in other words, five reasons why running a business simply may not be right for you, no matter how great photos you take.
I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media.
The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers?
Starting a business is a struggle, as well as keeping it successful. When you’re just starting out as a professional photographer, you’ll face a lot of challenges and might make some mistakes that will cost you the business. In this video, Chelsea Nicole talks about three common mistakes that could potentially ruin your business. If you’re just starting out, pay attention not to make these if you want to start and run a successful business as a photographer.