photography business Archives

Eight essential marketing strategies for more successful photography business

August 5, 2019 by Kristjan Vingel 1 Comment

Why artists need to market themselves? So that, you the artist, wouldn’t starve to death.

No, but seriously. Otherwise, you risk ending up like Vincent Van Gogh who (in the words of Steven Pressfield) “produced masterpiece after masterpiece and never found a buyer in his whole life.”

A lot of artists have this notion that they’re the creative person, and marketing belongs to the business world. Some even think it’s evil or dirty to promote themselves, and they don’t want to have anything to do with this” filthy” world.

The truth is, it’s your job to market yourself. You are the artist, and you know how to spread the word about your work. After all, you created it. You can’t rest after creating your art; you need to start marketing it.

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Here are five reasons to NOT start a photography business

March 29, 2019 by Dunja Djudjic 3 Comments

If you’re good at photography, people have probably already started asking you “Why don’t you start a photography business?” You yourself may also be thinking the same. However, there’s more to business of photography than just taking good photos. In this video from SLR Lounge, photographer Pye Jirsa gives you five reasons to not start a photography business. Or in other words, five reasons why running a business simply may not be right for you, no matter how great photos you take.

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Avoid these three mistakes if you want to make a successful photography business

June 28, 2018 by Dunja Djudjic Leave a Comment

Starting a business is a struggle, as well as keeping it successful. When you’re just starting out as a professional photographer, you’ll face a lot of challenges and might make some mistakes that will cost you the business. In this video, Chelsea Nicole talks about three common mistakes that could potentially ruin your business. If you’re just starting out, pay attention not to make these if you want to start and run a successful business as a photographer.

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Copyright – 20 Things Photographers Need To Know About Intellectual Property Law

March 21, 2018 by JP Danko 4 Comments

However, it is shocking how misunderstood (and strangely controversial) copyright and intellectual property law are among photographers and other creative professionals.

What is even worse is the amount of misinformation there is online when it comes to copyright and your intellectual property rights as a creative professional and content creator.

In this article, DIYP sits down for a Q&A session with Pixsy (a global leader in pursuing monetary compensation for copyright infringement on behalf of creative professionals) to answer 20 things photographers must know about copyright and intellectual property law.

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Top Three Photography Business Resolutions For 2018

December 16, 2017 by JP Danko Leave a Comment

It’s that time of the year again – New Year’s resolutions!

In this article I am going to take a look back at the photography business goals I set for myself last year, and re-calibrate my resolutions for 2018.

Everyone has different goals and business targets so I hope you’ll leave a comment and share yours too!

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You can no longer rely on Facebook for marketing your photography business and here is why

October 25, 2017 by Dunja Djudjic 30 Comments

You don’t own your Facebook page. Yes, the page that you invested hundreds of hours to build, nourish and cultivate is not yours. It’s Mark Zuckerberg’s. The new Facebook’s Explore Feed feature works differently in Serbia and a few other countries than in the rest of the world. This shows that, by building a photography page, you’re actually working for Mark. You have to either pay, or forget about Facebook for business promotion and growing your audience.

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Tourism Has Run Amok…And Ruined Photography

September 16, 2017 by JP Danko 23 Comments

Photography is and has always been a very personal vocation.

For many photographers, the process of capturing an image is just as important as the end result – the long hours of preparation, planning, overseas travel, getting to the right place at the right time and the inner satisfaction of clicking the shutter at just the right moment, knowing you’ve got it.

However, in recent years there seems to have been an explosion in tourism that has completely drained the joy out of the process of photography – from world renowned locations like Moraine Lake to simple local locations like a nearby waterfall – if it is a tourist destination it will be overrun with hordes of people and the experience of photography is ruined.

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This is how you respond to clients who say you’re too expensive

August 9, 2017 by John Aldred 11 Comments

Anybody who’s tried to do any kind of creative work for paying clients has come up against this at some point. I have, all the photographers I know have, I’m sure you have, if you’ve ever charged money for your photography. And if you haven’t, that means you’re too cheap. I’m talking about being told that you’re too expensive.

I have some of my own answers to this argument, but here’s a video from brand strategist Chris Do for The Futur. In it, he role plays himself talking to a client who’s trying to negotiate on price. For each statement and argument the client makes, Chris has a counter. During the video notes will pop up to explain the strategy he and the client are using during the conversation.[Read More…]

Four Years With Stocksy United: A Photographer’s Review

July 23, 2017 by JP Danko 6 Comments

I have been a contributing photographer with Stocksy United for four years now, so I thought I would reflect a little about my time with Stocksy.

Back when I was accepted to Stocksy in 2013 (there is a robust application process) my goal for stock photography was to earn a little extra cash to go towards gear and travel by selling photos that I would take anyway – mostly leftover images from commercial gigs and family photos.

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