Do you recall Flag? The app that wanted to take your photos and print them for free, funded by advertising on the reverse of the photo? If you do remember it, it’s likely that you were one of its Kickstarter backers. If you don’t, you’re forgiven. January 2014, when Flag launched its first Kickstarter campaign, was a while back. And it hasn’t exactly been delivering on its intended business model of ad-supported photos for free, and disrupting the photo-printing industry, since then, either.
So why am I writing about it, you might ask? The company hasn’t delivered anything and three Kickstarter campaigns and an unsuccessful Shark Tank pitch later it drifts on in a zombie-like state of unfulfilled promises, disgruntled backers, and belligerent entrepreneurs. Think of it as a cautionary tale.