A frequent and normal question I often get from my first-time direct clients (non-agency) is; “What is your rate?” (I never work on a per hour rate for many reasons) but often the real question should be, “How much will this cost to create this image?”
Surprises are never fun for a client, so education from the get go is key.
So how much does a commercial shoot cost? Well there are many factors to keep in mind, but let’s keep it simple and break the costs into two categories.
- Production Costs
- Creative Fee + Commercial Licensing Fees
Production costs are easily described as the cost to CREATE the image, where Commercial Licensing Fees are the cost to USE the image.