In ancient times, before smartphones were around the fight was over cell phones. At one step Motorola changed the market forever when they introduced the a pink version on 2005. This was one of the first statements that the way a cellphone looks is just as important as its features.

Now it looks like Sony is trying to take a similar route on cameras with the introduction of the KW1. The camera is not the best in the market for its size, nor is it the cheapest (pre-orders at $485 if you read Chinese).

But! it is a (hideous) fashion statement. The phone inspired by perfume bottles actually looks like a perfume bottle itself. Tech-wise it employs a 19.2-megapixel sensor and a 21-mm equivalent F2 lens and a 3.3″ OLED screen. The lens rotates so you can really look like you’re spraying scents while you are actuality taking a selfie.

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