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Why the new FUJIFILM GFX 100 medium format camera is a real innovation

Jun 18, 2019 by Patrick Moreau Leave a Comment
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Getting to play with a prototype camera is a little like Christmas morning mixed with Texas Hold’em. There is a childlike excitement in getting to be one of the first in the world to try something totally new, yet it’s also a gamble, and even the best strategy can change with the flip of a card.

You can spend hours preparing for a certain shot, setting up the lights, setting the scene, and then in a flash some odd warning can pop up on the screen and you can’t consult Google or call customer service as, chances are, nobody else has had this problem yet.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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