Immersive content is said to be the next big thing in digital media, and GoPro just took a major step towards becoming a dominant player in the market.

While its HERO cameras currently offer 4K video recording and dominate the action camera market, the hardware company is unable to offer the software necessary to get the most out of its products.

This is where Kolor, a French software company and GoPro’s latest purchase, comes into play. Kolor’s software enables users to create 360° content including panoramas, virtual tours and videos.

Up until now spherical content was mostly created by professionals, and the purchase of Kolor has them worried that the company will now focus on creating 360° software for the masses rather than cutting-edge pro-level software solutions.

Will this acquisition lead to the release of a GoPro virtual reality camera?

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