Shooting outdoors in the bright midday sun scares the pants off a lot of portrait photographers. And for good reason. The harsh midday light when the sun’s high in the sky isn’t particularly flattering. Unless you go into open shade (and even that’s not always a guarantee), there’s really no way you can position yourself and your subject that the sun is presenting flattering light on your subject.
But it doesn’t need to be so bad and you don’t need to actively avoid it, as Jiggle Alejandrino points out in this video. He loves shooting outdoor portraits in the midday sun (and, so do I!) and explains why he loves it and how he overcomes the challenges of shooting at this time of day using flash.