In an accidental update today, a feature Instagram was testing made it out into the wild, and the Internet sure responded. In the space of 15 minutes, I must’ve counted 20 posts going up my Facebook feed from people wondering what the hell was up with Instagram, with a horizontal “tap-to-view” feed.
Now, Instagram boss, Adam Mosseri says it was just a small test that “went broad by accident”. Looking at the feedback online, I think they’ll likely decide their test has run its course and failed. The app has been rolled back to its pre-screwup state, although a few users are still reporting issues.