“Content is king” is what people say. Well, recently I delivered a video clip that was part of a series of clips I produced for a client. I wasn’t 100% proud of it on a technical level. So why did I still deliver it to the client? This was, after all, only one part of a series of clips. I could have delivered all the rest and explained to the client that this one wasn’t quite perfect and so would rather not release it.
I still sent it to the client because I knew that the content in the clip, the story if you would, was very engaging. And if you have a great story and decent audio, I believe you can get away with it if some of the shots aren’t perfect.
First, let me explain why the shots weren’t perfect. This was a corporate shoot and, very often in corporate shoots, you don’t have full control of what and how you’re going to shoot.