American band OK Go are well known for their creative and boundary-pushing music videos. And now, they did it again. Their latest video features 567 perfectly computer printers and a whole lot of colorful paper. The wall of printers creates mesmerizing visualizations, and it’s described as “the world’s first paper mapping.”
For American rock band OK Go, boundary pushing music videos have become the standard. They’ve done the long one-shot takes with crazy optical illusions, shot with a massively co-ordinated cast of dancers, and they’ve even levitated in zero G. Now, they’ve done it again with their latest music video for new song, The One Moment.
The entire video, again, is shot as a single take. The main action in the video took only took 4.2 seconds in real time. After that, it bounces back and forth between real time for a few seconds, and then back to super slow motion with people flying through the air over fountains of paint. It’s a ridiculous video, and the amount of planning that must’ve gone into it to get it right first time just doesn’t bear thinking about.