Growing up I remember hearing about one of the crazes from when my parents were younger. It was a super low maintenance pet that did not need to be fed, walked or groomed. In fact, it didn’t really come with any requirements as it was a rock – a pet rock.

Unlike the pet rock, and although it’s mostly a joke, the NoPhone actually helps solve some real issues – people’s inability to eat without photographing their food or enjoy a concert without taking crappy photos, and a complete disregard for other humans in the area.

As you’d expect, the NoPhone includes no camera and no screen to show those lovely photos you can’t take with it. Not wanting to lose the photography market altogether, the company offers a selfie edition including ‘the only feature available for the NoPhone’.

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