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Nikon wants to “increase development speed of new products and shorten the lead time” for camera releases

Sep 23, 2019 by John Aldred 2 Comments
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It seems that Nikon has finally realised that they can’t just keep releasing new bodies with small incremental updates every few years. Japanese website Newswitch recently published an interview with Nikon Senior Vice President Nobuyoshi Gokyu, where he stated that they want to “increase the development speed of new products”.

He says that Nikon also wants to “shorten the lead time to put out new products”. That would be good, given that it’s over a year now since the Z6 and Z7 were announced, and we’ve not really seen anything new at all from them, camera-wise, since then other than a development announcement of the Nikon D6.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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