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Nikon website suggests they’re finally giving up on 360 and action cameras

Jul 17, 2018 by John Aldred 2 Comments
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Nikon’s KeyMission line of cameras arrived with a pretty huge fanfare. Their entire Photokina 2016 press conference was based around them. But they’ve been a bit of a flop, really. Now, Nikon websites around the world are showing various models of KeyMission as being “Discontinued”.

It’s not surprising, really. While there have been a couple of KeyMission proponents and stories of extreme survivability, the KeyMission line had a rocky start, a not-too-great middle and now, apparently, an entirely underwhelming end.

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Nikon KeyMission360 survives tiger-chewing torture test and keeps on recording

Aug 11, 2017 by John Aldred 1 Comment
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The Nikon KeyMission cameras have had a bit of a tough time. First the KeyMission 360 suffered a long delayed launch. Then the line was split into three separate cameras, all of which felt a bit underwhelming. Finally they were unleashed on the general public, few of which seem particularly impressed by them.

One thing that’s not been mentioned much is the KeyMission’s durability. Chances are, this is because few have had one long enough to really put it to the test. But not so much for Russel Edwards at RSE Photography. He set one up in a tiger’s enclosure during feeding. One tiger, though, seemed a little confused about what was on the menu.

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US Presidential Inauguration will be live-streamed with customized Nikon KeyMission 360 cameras

Jan 16, 2017 by Dunja Djudjic 3 Comments
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The US Presidential inauguration is only a few days away. It will take place on January 20th, and we now know the technology behind the event coverage. In case you live far away and don’t want to miss a thing, Nikon and USA Today have enabled live streaming. They have announced the choice of the gear for the occasion – it will be a set of customized Nikon KeyMission 360 cameras.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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