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Nikon Japan announces increased pricing for several products and “open pricing” for most lenses

Jan 16, 2023 by John Aldred Leave a Comment
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This is a bit of an odd announcement. Well, partially odd. Nikon Japan has introduced new price revisions for a number of accessories with “open pricing” for the majority of Nikon Nikkor lenses. The announcement comes with Nikon saying pretty much what everybody has been saying since the start of the pandemic. It’s a result of the ongoing global silicon shortage and the increased costs of raw materials.

The list of products for which prices are going up seems to be limited to a handful of accessories and a couple of Coolshot laser rangefinders. But what’s particularly interesting and a little bit unusual is the second list. It contains a very large list of Nikon Nikkor lenses for both the company’s Z mount mirrorless and F mount DSLR camera systems. These lenses are shifting over to an “open pricing” system, letting retailers put whatever price on them they want. But can’t they already do that?

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Nikon’s struggle continues as they close two lens factories in Japan

Feb 4, 2021 by Dunja Djudjic 1 Comment
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2020 wasn’t the best year for Nikon, and it looks like the trend lingers in 2021. Due to decreasing demand in the consumer market, Nikon has decided to shut down and sell two lens factories in Japan.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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